Nowadays, there are many trends that cannot last long in the market and in developing a business, sometimes what we think does not always represent the phenomenon which happened in the market. The covid-19 pandemic has brought changes to the consumer behavior and their life style.
To capture the changes in the market, we need to give an effort to learn and find out how consumer behavior or how a particular product / brand is viewed by consumers, that effort is called a market research. Market research helps you understand your market, your customers, your competitors and industry trends. High-quality research will reveal details about your current customers and will help you target new customers (Balmer & John, 2001)
MRI want to introduce omnibus survey as an alternative to study particular changes that might occurred in the market. Omnibus survey is a short survey designed with maximum questions is 30 questions with maximum length of survey is 20 minutes. We offer fast, affordable, easy and reliable service to give solution to your concern on the changes that might occurred in the market. The omnibus survey can cover particular brand study, UAI, customer satisfaction and other interesting topic that might suit to your research need.