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Research Brief
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First Name:
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Company:
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What is your company profile?
What industry are you engaged in? What are some examples of products/services that are being sold?
How long have you been in the industry?
How wide is your company's market reach?
What made your company want to do research? What are the business objectives/goals you want to pursue?
What do you want to achieve from this research (research objectives)? What kind of data are you looking for?
What division is in charge of the research? (If any)
Is there a particular research methodology preferred by the client?
Why does the client prefer this methodology?
Is it possible for MRI to provide input on other methodologies other than those described by the client?
What are the respondent criteria? (e.g. Social Economy Status, Gender, Age, Education Level, Ownership/use of certain goods/services, etc.)?
Are there any preferred sampling technical preferences (if any)?
How many respondents are preferred (if any) and their respective cities (if any)?
How many are in urban areas and how many are in rural areas?
What is the expected timeline of the client for this research?
Does the client disclose specific budget information or is the budget open to carry out this research?
How long does it take from the briefing to the offer proposal to be sent back to the client?
Is there any format for the proposal that the client prefers (e.g. number of pages, separate financial proposals, etc.)?
What is the name of the PIC project on the client? Do you have a phone number (WA)?
Documents needed to accompany the proposal?
Is there a need for any secondary data that the client needs or expects from the MRI?
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