About Us

Marsindo Konsult Prima, renowned as Marketing Research Indonesia (MRI) was established in 1996 as an independent And full service marketing research company focusing in Indonesian market and customers.

Through the years, we have become an acknowledged leading marketing research agency with deep understanding on measuring customer experience, satisfaction, soyalty And engagement in various industries.

Vision And Mission

To be the first choice research agency for prominent national and multinational companies and organizations.

We are dedicated to provide clients with :

  • Insight for better profit
  • Quality with integrity
  • Service excellence for long-term partnership



Mr.Harry Puspito

President Director

Harry has a Master Degree in Applied Science from the School of Food Technology, University of New South Wales, Sydney, Australia. His bachelor degree is from the Faculty of Agriculture, Unibraw, Malang.

Harry has a vast experience in conducting business and social research – in design, execution, analysis, presenting and reporting research findings – more in quantitative but also in qualitative research.

In applications his experience covers research in usage, attitude and image study, product development, positioning, segmentation, pricing, advertising, promotion, customer satisfaction & loyalty, and mystery shopping. Regarding the subjects, he has done works on consumer goods, pharmaceutical, finance, retailing, automotive, electronics, telecommunication, fashion, agro-chemicals, fruit, industrial products, chemicals, etc.

Mrs.Ermina Yuliarti

Managing Director

Ermina is graduated from Agribusiness IPB on 1986, and has a master degree on human resources from LPPM.

During her work in marketing research, Ermina has done varieties of research, both quantitative and qualitative. Most of her later works are in banking sector, doing many banking research, with strong foothold on service quality survey using mystery shopping. In financial industry she is one of the initiators of Service Excellence Award in Banking Industry in Indonesia.

MRI is a member of MSPA (Mystery Shopping Providers Association) Asia Pacific and Ermina has been a member of the Board since 2007.

Mrs.Doktrina Tehupeiory

Operation Director

She is in charge of all operation aspects of research from 1996. In data collection she leads the team of field supervisors, team leaders and over 3000 mystery shoppers and interviewers covering over 100 cities of Indonesia.

She leads the development of the system in data collection and preparation ready for further processing. In addition, Ina’s role is also to ensure that MRI delivers high quality deliverables to clients (Quality Assurance).

Previously she worked for a bank supporting the operation, human resource, credit and system development for 10 years.


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