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Customer experience can be measured through a Mystery Shopping activity, which is a process in which a person visits a retail store, restaurant, car dealer/ workshop bank branch or any such location with the objective of measuring the quality of customer experience.
Brand Health can be defined as a measure of how well a company or brand delivers on certain attributes of a product or service that it promises its customers, especially how those attributes are perceived by customers in terms of quality and delight.
Usage, Attitude, and Image (UAI) is a tool to identify usage, attitude and image of the market towards certain product/ service and to identify growth opportunities for a product or service.
A Packaging Test gives insight about how well a brand's package performs in terms of visibility, brand linkage, fit with brand values, and ability to impact purchase decisions.
A Concept Test is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.
A Product Test is a process of measuring the properties or performance of newly developed products. Product test also can be used to benchmark your new product with the competitor in the same product category.
This study is used to measure the extent to which employees feel passionate about their jobs, are committed to the organisation, and put discretionary effort into their work. Employee engagement is not the same as employee satisfaction.
A compliance audit is a comprehensive review of an organisation's adherence to regulatory guidelines. Audit reports evaluate the strength and thoroughness of compliance preparations, security policies, user access controls and risk management procedures over the course of a compliance audit.
Car/ Bike Clinic is a methodology to identify customers perception through in-depth feedback on a new concept or existing car model.
Satisfaction Loyalty Engagement (SLE) study measure levels of customer experience, customer satisfaction, customer engagement and its impact on their loyalty towards certain product/ service.
This study is used to help a firm identify segments in a market, with the end goal of developing different strategies and tactics for the different segments.
A Face-to-Face Interview is a data collection method when the interviewer directly communicates with the respondent in accordance with the prepared questionnaire.
A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall in which consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.
An Online Panel (or an online market research panel) is an online group of pre-selected people that are both interested and willing to participate in a market research study based on their profile due to the research needs.
A Computer-Assisted Telephone Interview (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application.
Home Used Tests (HUT) are product marketing tests performed in the consumer's home, contrary to central location tests.
An In-Depth Interview is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, programme, or situation. We can conduct a face to face in-depth interview or an online in-depth interview through phone or video call.
Focus Group Discussion (FGD) means gathering people from similar backgrounds or experiences to discuss a specific topic of interest. We can conduct a face to face focus group discussion or an online focus group discussion through video conference apps.
Shopper Study helps you understand what shoppers think and believe (attitudes) and what they do (behaviors) when they are shopping.
Industrial Research is a helicopter view research to understand particular industry, the competition within, market size and market share in that particular industry. We collect data and information from various sources with various methodologies based on the research needs. After we collect the data, we will analyze and develop a comprehensive report.
Investigative and intelligence Research aims to collect sensitive and confidential information that you need from your competitor. It can be a marketing plan, financial reports, distribution and sales report of your competitor. We use various methodology to collect that information for your convenience. Then we will analyze and develop the report for your needs.
Desk Research is a technique to collect secondary data, through journals, literatures, business reports, or collation and/or synthesis of existing research.
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