Customer experience can be measured through a Mystery Shopping activity, which is a process in which a person visits a retail store, restaurant, car dealer/ workshop bank branch or any such location with the objective of measuring the quality of customer experience.
Brand Health can be defined as a measure of how well a company or brand delivers on certain attributes of a product or service that it promises its customers, especially how those attributes are perceived by customers in terms of quality and delight.
Usage, Attitude, and Image (UAI) is a tool to identify usage, attitude and image of the market towards certain product/ service and to identify growth opportunities for a product or service.
A Packaging Test gives insight about how well a brand's package performs in terms of visibility, brand linkage, fit with brand values, and ability to impact purchase decisions.
A Concept Test is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.
A Product Test is a process of measuring the properties or performance of newly developed products. Product test also can be used to benchmark your new product with the competitor in the same product category.
This study is used to measure the extent to which employees feel passionate about their jobs, are committed to the organisation, and put discretionary effort into their work. Employee engagement is not the same as employee satisfaction.
A compliance audit is a comprehensive review of an organisation's adherence to regulatory guidelines. Audit reports evaluate the strength and thoroughness of compliance preparations, security policies, user access controls and risk management procedures over the course of a compliance audit.
Car/ Bike Clinic is a methodology to identify customers perception through in-depth feedback on a new concept or existing car model.
This study is used to help a firm identify segments in a market, with the end goal of developing different strategies and tactics for the different segments.
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