WHAT IS BETTER BRAND SURVEY
Better Brand Survey is our annual syndicate study established in 2018 to analyse brand performance of products and services in Indonesia. BBS aims to support product and service quality improvement sustainably.
BBS generate result that give insight for your company to arrange optimal marketing strategies and to know brand positioning based on consumer’s perspective. The results generated from the survey will be used to select winners for the Better Brand Awards cooperation with Infobank.
WHY BRAND SHOULD BE IMPROVED?
For centuries, social, political and technological factors have forced companies and individuals to create new ways of generating profit. Therefore, it leads to eventual changing, including brand. Furthermore, brand in business is a fascinating subject. It surrounds and affects us daily. It needs continueous improvement. Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.
A STRONG BRAND
A strong brand offers many advantages. It enhances product recognition which means that it provides multiple sensory stimuli to enhance customer recognition. Brand builds brand loyalty. Cultivating brand loyalty among customers is the ultimate reward for successful marketers since these customers are far less likely to be enticed to switch to other brands compared to non-loyal customers. Brand helps with product positioning. The result is that upon exposure to a brand (e.g., hearing it, seeing it) customers conjure up mental images or feelings of the benefits they receive from using that brand. Brand helps introduce of new products. Firms that establish a successful brand can extend the brand by adding new products under the same “family” brand. Lastly, it builds brand equity which means that strong brands can lead to financial advantages through the concept of Brand Equity in which the brand itself becomes valuable.
This study has several objectives that divided into strategic and research objective:
- to encourage the sustainable quality improvement of goods and services in Indonesia
to discover brand performance of goods and services in Indonesia
to find out brand improvement of goods and services category from consumer perspective